Marketing - Study Mode
[#81] Match the items of List I with those of List II . List-I List-II a. Customer penetration 1. Purchases from the company by its customers expressed as a percentage of their total purchases from all suppliers of the same products b. Customer loyalty 2. The average price charged by the company expressed as a percentage of the average price charged by all companies c. Customer selectivity 3. Percentage of all customers who buy from the company d. Price selectivity 4. Size of the average customer purchase from the company expressed as a percentage of the size of the average customer purchase from an average company
Correct Answer
(C) a-3, b-1, c-4, d-2
[#82] Elements of marketing planning is
Correct Answer
(D) All of the above
[#83] The choice of marketing mix depends upon
Correct Answer
(D) All of the above
[#84] The following statements relate to value based organisations. Choose the correct answer for the statements being correct or incorrect. Statement I The goal of any sales promotion is to create value for both the consumer and the firm. Statement II Sales promotion always shifts sales from the future to now and thereby leads to short run benefits at the expense of long-term sales stability.
Correct Answer
(A) Statement I is correct, but Statement II is incorrect
[#85] Which of the following is the correct formula of mark-up price?
Correct Answer
(A) $${ ext{Manufacturer's cost}} = { ext{Variable cost + }}frac{{{ ext{Fixed costs}}}}{{{ ext{Unit sales}}}}$$