Marketing - Study Mode
[#76] Which of the following is the cost of per unit at the production stage?
Correct Answer
(C) Average cost
[#77] . . . . . . . . basically thrives on the word of mouth strategy.
Correct Answer
(A) Customer referrals
[#78] List-I (Bases of Segmenting Industrial Markets) List-II (Factors) a. Physical 1. Lobby Status b. Operational 2. Size of Industry c. Purchases 3. Logistic Policy d. Situational 4. Specific Order 5. Risk Factor
Correct Answer
(C) a-2, b-3, c-1, d-4
[#79] Which of the following is/are factors of the demand variable, according to Philip Kotler?
Correct Answer
(D) All of the above
[#80] In which one of the following types of store retailers, large, lowcost, low margin, high volume, self-service store attributes are designed to meet total needs for food and household products?
Correct Answer
(A) Supermarket