Marketing - Study Mode
[#71] "The customer wants an inexpensive car." This is an example of which one of the following type of needs?
Correct Answer
(A) Stated needs
[#72] Which of the following categories of goods and services is most likely to require an aggressive use of the selling concept?
Correct Answer
(D) Unsought goods
[#73] . . . . . . . . are middlemen who procure goods from the wholesalers and sell the product to the end-users or the consumers.
Correct Answer
(C) Retailers
[#74] The total number of products offered by the company is known as
Correct Answer
(B) product length
[#75] Which is/are the element of Promotion Mix?
Correct Answer
(D) All of the above