Marketing - Study Mode
[#511] Which of the following statement is true? 1. In licensing, financial risk is on the licensee and there is less investment from the parent firm. 2. Joint venture focuses on specific project or other business activity. 3. The focus of the company should be to get the right product, to the right place, at the right time.
Correct Answer
(D) All of the above
[#512] Assertion (A) Marketers are increasingly asked to justify their investments in financial and profitability terms and rarely in terms of building the brand and customer base. Reason (R) Organisations recognise that little of their market value comes from intangible assets.
Correct Answer
(B) Both (A) and (R) are incorrect
[#513] Which concept of marketing is customeroriented?
Correct Answer
(A) Modern concept of marketing
[#514] Which of the following is incorrect for 'Price' factor of the service?
Correct Answer
(D) It provides information to the prospective consumers about the availability
[#515] Marketers should be aware of laws, government agencies and pressure groups that influence or limit various organisations and indivtduals in a given society. This is most accurately described as which one of the following environment?
Correct Answer
(A) Political