Marketing Management - Practice Test

[#396] . . . . . . . . distribution system can be used to penetrate the rural market.

(A) Satellite

(B) Selective

(C) Exclusive

(D) Intensive

Correct Answer

(A) Satellite

[#397] Which variable is related to the marketing decision taken by an enterprise? 1. Internal variable 2. Marketing decision variable 3. Sole variables 4. Demand variables Select the correct answer using the options given below

(A) Both 1 and 4

(B) Both 1 and 2

(C) Both 1 and 3

(D) Both 3 and 4

Correct Answer

(B) Both 1 and 2

[#398] . . . . . . . . is not a dealer promotion scheme.

(A) Free goods

(B) Trade allowance

(C) Coupons

(D) All of these

Correct Answer

(C) Coupons

[#399] Statement-I: A good salesman is one who can sell a refrigerator to an Eskimo. Statement-II: Salesmen are born, not made. Statement-III: Physical distribution is an area where high cost-savings is possible.

(A) Staternent-I and III are correct

(B) Statement-I and II are correct

(C) Statement-Il and III are correct

(D) All are correct

Correct Answer

(A) Staternent-I and III are correct

[#400] Which of the following statements is correct?

(A) The term marketing is used to refer only to the sales function within a firm

(B) Marketing managers usually do not get involved in production or distribution decisions

(C) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole

(D) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Correct Answer

(D) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Marketing Management - Study Mode

[#396] . . . . . . . . distribution system can be used to penetrate the rural market.

Correct Answer

[#397] Which variable is related to the marketing decision taken by an enterprise? 1. Internal variable 2. Marketing decision variable 3. Sole variables 4. Demand variables Select the correct answer using the options given below

Correct Answer

[#398] . . . . . . . . is not a dealer promotion scheme.

Correct Answer

[#399] Statement-I: A good salesman is one who can sell a refrigerator to an Eskimo. Statement-II: Salesmen are born, not made. Statement-III: Physical distribution is an area where high cost-savings is possible.

Correct Answer

[#400] Which of the following statements is correct?

Correct Answer