Marketing Management - Study Mode

[#376] Which of the following is importance of e-marketing?
Correct Answer

(D) All of these

[#377] What type of major segmentation variable for business markets would be applicable to business customers that buy products or services based on urgency of need?
Correct Answer

(C) Situational factors

Explanation

Solution: In business markets, segmentation can be based on various factors. Situational factors are used as a major segmentation variable when business customers buy products or services based on the urgency of need. These factors include situations like urgency , specific application , or size of the order , which influence the purchasing decision. Therefore, Option C is the correct answer as it directly relates to the urgency of the business customers' needs.

[#378] Which of the following can be termed as the two axis of the BCG Matrix?
Correct Answer

(A) Market growth rate and Relative market share

[#379] A person or company that yields a revenue more than incurred cost of selling and serving is called
Correct Answer

(A) customer life time value

[#380] The final step in target marketing is
Correct Answer

(B) Market Positioning