Marketing Management - Study Mode
[#386] Marketing is often considered synonymous with
Correct Answer
(C) Both A and B
[#387] . . . . . . . . occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.
Correct Answer
(C) Marketing myopia
[#388] The need or want for a particular product becomes a demand, when
Correct Answer
(B) it is backed by buying power
[#389] Match the following. List-I List-II a. Re-marketing 1. . . . . . . . . involves the creation of place utility. b. Customer satisfaction 2. . . . . . . . . is rebuilding interest in a stable or declining product or service. c. Transporting 3. Marketers must focus on customer needs and wants to ensure. d. Storing 4. . . . . . . . . creates time utility because marketers after maintain excessive inventories
Correct Answer
(C) a-2, b-3, c-1, d-4
[#390] Solutions used to minimise the marketing problems attributed to heterogeneity include
Correct Answer
(A) standardising the service