Marketing Management - Study Mode

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[#406] The stage in the product life cycle where the strategic focus is on market penetration and building intensive distribution is the:

(A) decline stage

(B) introduction stage

(C) growth stage

(D) maturity stage

Correct Answer

(C) growth stage

[#407] During which stage of the product life cycle does the company attempt to maximize market share?

(A) Introduction

(B) Decline

(C) Growth

(D) Maturity

Correct Answer

(C) Growth

[#408] Match the following. List-I List-II a. Stock away 1. Incorporates weight and space consideration b. Density 2. Cost which does not change with the service or volume c. Variable cost 3. Product dimension and impact of the same on vehicle space utilisation d. Fixed cost 4. Cost which changes with the service

(A) a-1, b-2, c-3, d-4

(B) a-4, b-2, c-1, d-3

(C) a-2, b-1, c-4, d-3

(D) a-3, b-1, c-2, d-4

Correct Answer

(D) a-3, b-1, c-2, d-4

[#409] Serving a small market not served by competitors is known as . . . . . . . .

(A) Local marketing

(B) Niche marketing

(C) Segment marketing

(D) Individual marketing

Correct Answer

(B) Niche marketing

[#410] . . . . . . . . is the process of dividing a potential market into distinct sub-markets of consumers with common needs and characteristics.

(A) Target marketing

(B) Differentiation

(C) Market segmentation

(D) None of these

Correct Answer

(C) Market segmentation