Marketing Management - Study Mode
[#366] Items, considered part of the augmented product, do not include :
Correct Answer
(D) Channels of distribution
[#367] Match List-I with List-II and select the correct answer: List-I List-II a. Skimming pricing 1. A market having high price elasticity b. Differential pricing 2. A market having high price inelasticity c. Penetrating pricing 3. A market having several segments differing prominently with regard to price elasticities of their demand
Correct Answer
(C) a-2, b-3, c-1
[#368] When a company treats each single customer as a separate segment, this is called
Correct Answer
(D) Micro marketing
[#369] Which of the following terms is used by the strategic marketing planning process?
Correct Answer
(D) Basis for any marketing strategy
[#370] Which of the following characterisitics of a technology driven organisation is incorrect?
Correct Answer
(B) Focus is on the research and development groups as well as sales