Marketing Management - Practice Test

[#361] The retailer sells goods in . . . . . . . .

(A) Huge quantity

(B) Small quantity

(C) Not sufficient

(D) None of these

Correct Answer

(B) Small quantity

[#362] Which one of the following modes is not an example of direct and database marketing communication?

(A) Social media marketing

(B) Catalogues

(C) Mailings

(D) Telemarketing

(E) Social media marketing

(F) Catalogues

(G) Mailings

(H) Telemarketing

Correct Answer

(A) Social media marketing
(E) Social media marketing

[#363] Which is not the element of marketing mix?

(A) Product

(B) Segmentation

(C) Price

(D) Promotion

Correct Answer

(B) Segmentation

[#364] Who is associated with concept of marketing myopia?

(A) Levitt

(B) Drucker

(C) McCarthy

(D) Kotler

Correct Answer

(A) Levitt

[#365] Which of the following is not an objective of penetration pricing?

(A) To determine maximum sales volume

(B) To increase market share

(C) To attract customers

(D) To maximize short term profits

Correct Answer

(D) To maximize short term profits

Marketing Management - Study Mode

[#361] The retailer sells goods in . . . . . . . .

Correct Answer

[#362] Which one of the following modes is not an example of direct and database marketing communication?

Correct Answer

[#363] Which is not the element of marketing mix?

Correct Answer

[#364] Who is associated with concept of marketing myopia?

Correct Answer

[#365] Which of the following is not an objective of penetration pricing?

Correct Answer