Marketing Management - Study Mode

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[#151] Match the items of List-II with List-I which are related to the personal selling process and identity the correct option. List-I List-II a. Prospecting 1. Attention, Interest, Desire, Action b. Pre-approach 2. Identifying profiles, leads, records and qualifying capability, and willingness c. Presentation 3. Reduce dissonance, build goodwill d. Post-sales services 4. Information, habits, preferences

(A) a-1, b-3, c-4, d-2

(B) a-3, b-4, c-2, d-1

(C) a-2, b-4, c-1, d-3

(D) a-4, b-3, c-2, d-1

Correct Answer

(C) a-2, b-4, c-1, d-3

[#152] Customer satisfaction or dissatisfaction is determined in . . . . . . . . stage of consumer decision process.

(A) information search

(B) evaluation of alternative

(C) purchase

(D) past purchase

Correct Answer

(D) past purchase

[#153] Standard Cable cut back advertising expenditures to minimum level and reduced the number of channel members for its industrial cable product. These actions are indicative of a product in which of the following stage of its life cycle?

(A) Introduction

(B) Growth

(C) Maturity

(D) Decline

Correct Answer

(D) Decline

[#154] The strategy that involves the introduction of a standardized product with the same promotion strategy throughout the world market is known as

(A) Dual adaptation

(B) Product adaptation

(C) Straight extension

(D) Promotion adaptation

Correct Answer

(C) Straight extension

[#155] . . . . . . . . are those customers who are not brand specific.

(A) Switchers

(B) Split loyals

(C) Both A and B

(D) Neither A nor B

Correct Answer

(A) Switchers