Marketing Management - Study Mode
[#146] Statement (I): The mindset commonly associated with a long-ago era when the demand for goods generally exceeded the supply and primary focus in business was to effectively produce medium quantities of products, finding the customers was viewed as a relatively major function. Statement (II): The firms with product orientation typically focus on the quality and quantity of offerings while assuming that customers will seek out and buy reasonably priced well-made products.
Correct Answer
(D) Statement (I) is incorrect, but statement (II) is correct
[#147] Which one of the following relates to warranty?
Correct Answer
(D) In case of breach, the aggrieved party can claim only damages
[#148] The stage in the product life cycle that focuses on using a cost-plus formula and creating product awareness and trial is the:
Correct Answer
(B) introduction stage
[#149] The marketing task which finds ways to alter the time pattern of demand through flexible pricing, promotion and other incentives is called
Correct Answer
(B) Synchromarketing
[#150] Which of the following is not a factor that serves to increase the brand image strength?
Correct Answer
(D) All of these