Marketing - Study Mode

[#341] Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:
Correct Answer

(D) Promotion

Explanation

Solution: Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of Promotion. Promotions refer to the entire set of activities, which communicate the product, brand or service to the user.

[#342] Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following?
Correct Answer

(B) A service

Explanation

Solution: Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of a service.Service marketing is marketing based on relationship and value. It may be used to market a service or a product.

[#343] Which of the following would be the best illustration of a subculture?
Correct Answer

(A) A religion

Explanation

Solution: A religion would be the best illustration of a subculture. A subculture may be defined as a group of people in the organization who has a different culture which differentiates them from the culture in which they are currently working.

[#344] Bread and milk are which kind of products?
Correct Answer

(B) Convenience products

Explanation

Solution: Bread and milk are Convenience products. A convenience product is a consumer product that takes little thought, is routine, purchased often, appeals to a large target market, and the consumer purchases with little planning.

[#345] Adding new features to a product is advocated by which of the approaches?
Correct Answer

(A) Product Approach

Explanation

Solution: Adding new features to a product is advocated by Product Approach. The Product Approach. In the product approach, also known as the “income approach” as it compares a business's production to the amount spent to create a product, businesses adapt a successful business model previously tested by another organization.