Marketing - Study Mode
[#326] Which of the following is the basic human requirements?
Correct Answer
(A) Need
[#327] Which of the following is incorrect about market growth stage?
Correct Answer
(C) Profit margins touch a low level
[#328] In the case of excess demand, . . . . . . . . may be required to reduce the number of customers or to shift demand temporarily or permanently
Correct Answer
(C) demarketing
[#329] Consider the following statements. 1. The ultimate level of market segmentation leads to one-to-one marketing. 2. Any attempt to target marketing to children or minorities is discriminatory and unethical. 3. The internet as a medium of adverting has high selectivity and cost. 4. A 'Push' strategy is better suited for directing the marketing effort towards final consumers. Indicate the correct answer.
Correct Answer
(C) Statement 1 is true and others are not
[#330] Statement I A low market penetration index indicates substantial growth potential for all the firms. Statement II Generally, price competition increases and margins fall when the market penetration index is already high.
Correct Answer
(A) Both statements are correct