Marketing - Study Mode
[#321] Which of the following is not an element of people?
Correct Answer
(C) Flow of activities
Explanation
Solution: Flow of activities is not an element of people. Marketing is the performance of business' activities that direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish the company's objectives.
[#322] Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called –
Correct Answer
(C) Process mix
Explanation
Solution: Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called Process mix. Process refers to the flow of activities or mechanism that take place when there is in an interaction between the customers and the businesses.
[#323] __________ is the environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitates performance or communication of the service.
Correct Answer
(A) Physical evidence
Explanation
Solution: Physical evidence is the environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitates performance or communication of the service.
[#324] All human actors who play a part in service delivery and thus influence the buyers perceptions: namely, the firms personnel, the customer and other customers in the service environment.
Correct Answer
(C) People
Explanation
Solution: People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it.
[#325] Which one of the following is the demand state where 'Consumers dislike the product and may even pay to avoid it'?
Correct Answer
(C) Negative demand