Marketing - Study Mode
[#261] Gravestones are which type of the products?
Correct Answer
(B) Unsought goods
[#262] Which of the following is incorrect about fads?
Correct Answer
(A) It can last for generations
[#263] Which of the following statement is true? 1. Retail organisations such as Walmart, EasyDay, Big Bazaar have limited themselves to Tier I cities. 2. Hypermarkets and shopping malls have gained importance in the last few years. 3. Retailers are using whatsapp, social media, text messaging as a way to inform the customers about daily offers.
Correct Answer
(B) Both 2 and 3
[#264] Which of the following is not included in 4Cs of marketing?
Correct Answer
(D) Customisation
[#265] The . . . . . . . . concept holds that firms must strive to deliver value to customers in a way that maintains or improves both the consumer's and society's well being.
Correct Answer
(C) societal marketing