Marketing - Study Mode

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[#176] Customer is rewarded based on his frequency and intensity of purchasing the offering under which of the following?

(A) Frequency programs

(B) Prizes

(C) Patronage Awards

(D) Free trials

Correct Answer

(A) Frequency programs

[#177] Which of the following function involved under marketing management's functions? 1. Collection of marketing 2. Marketing Co-ordination 3. Marketing Controlling 4. Marketing Direction 5. Marketing Evaluation 6. Marketing Planning

(A) 1, 2 and 3

(B) 1, 3, 4 and 6

(C) 1, 2, 3 and 5

(D) All of these

Correct Answer

(D) All of these

[#178] Match the following. List-I (Element of Marketing) List-II (Features) a. Place (Distribution) 1. Publicity b. Promotion 2. Durability or Quality c. Price 3. Warehouse d. Product 4. Margins

(A) a-2, b-4, c-3, d-1

(B) a-3, b-1, c-4, d-2

(C) a-1, b-2, c-3, d-4

(D) a-1, b-3, c-2, d-4

Correct Answer

(B) a-3, b-1, c-4, d-2

[#179] Which of the following is not a characteristic of market segment?

(A) Measurable

(B) Substantial

(C) Inaccessible

(D) Actionable

Correct Answer

(D) Actionable

[#180] The items of List I with the items of List II and select the answer of correct matching. List-I List-II a. Core benefit 1. Bed, bathroom, towel, desk and closet b. Basic product 2. Clean bed sheet c. Expected product 3. Rest and sleep

(A) a-1, b-2, c-3

(B) a-3, b-2, c-1

(C) a-3, b-1, c-2

(D) a-2, b-1, c-3

Correct Answer

(C) a-3, b-1, c-2