Marketing - Study Mode

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[#156] Which of the following is incorrect about services?

(A) Each service is unique in itself

(B) They cannot be stored, saved or returned

(C) These are generated and consumed in the same time frame

(D) It is transferable

Correct Answer

(D) It is transferable

[#157] Which of the following statement is true?

Correct Answer

(C) Both A and B
(H) All of the above
(L) All of the above
(P) All of the above

[#158] When the total market expands, the . . . . . . . . usually gains the most.

(A) market challenger

(B) market leader

(C) market follower

(D) market nicher

Correct Answer

(B) market leader

[#159] Match the items of List I with those of List II . List-I (Stages of PLC) List-II (Critical Factors) a. Introduction 1. Cost efficiency b. Growth 2. Marketing effectiveness c. Maturity 3. Advertising and distribution d. Obsolescence 4. Product development and design

(A) a-4, b-3, c-2, d-1

(B) a-1, b-2, c-3, d-4

(C) a-3, b-2, c-1, d-4

(D) a-2, b-4, c-1, d-3

Correct Answer

(A) a-4, b-3, c-2, d-1

[#160] On which one of the following, the corporate advertising concentrates?

(A) Brand personality

(B) Product personality

(C) Organisational personality

(D) Recruitment

Correct Answer

(C) Organisational personality