Marketing - Study Mode

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[#186] In which of the following phases of PLC, the sale flatten?

(A) Introduction

(B) Growth

(C) Maturity

(D) Decline

Correct Answer

[#187] For each target market, the firm develops a . . . . . . . . The offering is positioned in the minds of the target buyers as delivering some central benefit(s).

(A) value offering

(B) niche offering

(C) market offering

(D) segment offering

Correct Answer

[#188] Which of the following statement is true ?

(A) The life cycle of a product has many points of similarity with the human life cycle, the product is born, grown lustily, attains dynamic maturity, then enters its declining years

(B) The current product mix is said to be optimal if no adjustment would enhance the company's chances of achieving the objectives

(C) A brand is a name, term or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them those of competitors

(D) All of the above

(E) Product line a group of products that are closely related either because they satisfy a class of need, are used together are sold to the same customer groups, are marketed through the same types of outlets or fall within given price ranges

(F) Test marketing is the stage where the entire product and marketing programming is tried out for the first time in a small number of well chosen and authentic sales environments

(G) Product mix the composite of product offered for sale by a, firm or a business unit

(H) All of the above

Correct Answer

(D) All of the above
(H) All of the above

[#189] Which statement is true about marketing ?

(A) The Marketing Orientation - Present to some degree in both consumers and producers, the Phenomenon which makes the concept and the process possible

(B) The Marketing Concept - the idea that marketing is a social exchange process involving willing consumers and producers

(C) The Marketing Process - enacted via the marketing channel connecting the producing company with its market

(D) All of the above

Correct Answer

(D) All of the above

[#190] Which is the first P's of Marketing mix as per 'Mc Carthy'?

(A) Product

(B) Promotion

(C) Price

(D) Place

Correct Answer

(A) Product