Marketing Management - Study Mode
[#251] Assertion (A): In product concept, the focus is on innovating and improving products. Reason (R): In the selling concept, consumers are persuaded to buy products.
Correct Answer
(A) Both (A) and (R) are true
[#252] Which one is not an element of market logistics?
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(D) Supply chain management
[#253] Labelling, packaging are associated with:
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(B) Product mix
[#254] Organisations must strive to alter, adopt and develop their products to keep pace with ever changing customer preferences and desire. This is important feature of
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(A) marketing concept
[#255] Market where shares, debentures, bonds etc. of companies are bought and sold:
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(C) Stock market