Marketing Management - Study Mode
[#231] Services that do not meet customer expectations are called
Correct Answer
(A) Service failures
[#232] Which of the following is the time element elapsing between issuing replenishment order and receiving the material in stores?
Correct Answer
(B) Lead time
[#233] Statement I: Sales promotion has a strong impact on consumer behaviour in rural India. Statement II: Rural people in India give utmost significance to sales promotion schemes.
Correct Answer
(A) Statement I is correct, but Statement II is incorrect
[#234] Target marketing involves which of the following activities? 1. Market positioning 2. Market targeting 3. Market behaviour 4. Market segmentation Select the correct answer:
Correct Answer
(C) 1, 2 and 4
[#235] Gift baskets are the example of which one of the following types of packaging?
Correct Answer
(A) Decorative