Marketing Management - Study Mode

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[#261] Black box model in marketing relates to:

(A) Marketing planning

(B) Marketing mix

(C) Marketing control

(D) Consumer behaviour

Correct Answer

(D) Consumer behaviour

[#262] . . . . . . . . indicates that if company's future seems to be bright, its present policies should be continued.

(A) Diagnosis

(B) Prognosis

(C) Strategy

(D) None of these

Correct Answer

(B) Prognosis

[#263] Multilevel marketing is also called:

(A) Pyramid selling

(B) Hybrid selling

(C) Horizontal selling

(D) None of these

Correct Answer

(A) Pyramid selling

[#264] Market logistic planning has the following four steps. Arrange the steps in correct sequence 1. Develop operational excellence in sales forecasting, warehouse management, transportation and material management 2. Select the best channel design and network strategy for reaching the customers 3. Implement the solution with the best information systems, equipment, policies and procedures 4. Decide on company's value proposition to its customers Select the correct option from those below:

(A) 1, 2, 3, 4

(B) 4, 2, 1, 3

(C) 4, 2, 3, 1

(D) 4, 3, 2, 1

Correct Answer

(B) 4, 2, 1, 3

[#265] After developing the basic product, the marketer add attributes to transform the product into

(A) augmented product

(B) expected product

(C) Both A and B

(D) Neither A nor B

Correct Answer

(B) expected product