Marketing - Study Mode

[#201] Which one of the following factor relates to family that influences consumer behavior?
Correct Answer

(B) Social

Explanation

Solution: Social factor relates to family that influences consumer behavior. Social factors play an essential role in influencing the buying decisions of consumers. Human beings are social animals. We need people around to talk to and discuss various issues to reach to better solutions and ideas. We all live in a society and it is really important for individuals to adhere to the laws and regulations of society.

[#202] Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?
Correct Answer

(C) Personality

Explanation

Solution: Personality refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment. Belief refers to a person's convictions or acceptance that certain things are true or real. Culture involves the shared values, norms, and practices of a group that influence behavior and perceptions. Self-awareness is the conscious knowledge of one's own character, feelings, motives, and desires.

[#203] Which one of the following statements by a company chairman BEST reflects the marketing concept?
Correct Answer

(A) We have organized our business to satisfy the customer needs

Explanation

Solution: We have organized our business to satisfy the customer needs statements by a company chairman BEST reflects the marketing concept.

[#204] Which one of the following is a key to build lasting relationships with consumers?
Correct Answer

(C) Customer satisfaction

Explanation

Solution: Customer satisfaction is a key to build lasting relationships with consumers. Customer satisfaction indicates the fulfillment that customers derive from doing business with a firm. In other words, it’s how happy the customers are with their transaction and overall experience with the company.

[#205] The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
Correct Answer

(D) Demographical characteristics

Explanation

Solution: The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to Demographical characteristics. Demographic segmentation is one of the ways to target a specific group of consumers.