Marketing - Study Mode

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[#151] The most important factor in selecting advertising media is

(A) media cost

(B) media preference of target audience

(C) nature of the product

(D) type of message

Correct Answer

(B) media preference of target audience

[#152] Salaries and rents are included under which of the following?

(A) Variable cost

(B) Fixed cost

(C) Average cost

(D) Total costs

Correct Answer

(B) Fixed cost

[#153] Match the following. List-I List-II a. Specialty store 1. Broad section of high mark-up b. Superstore 2. Narrow product line c. Catalog showrooms 3. Routinely purchased goods d. Discount store 4. Lower margins and higher volume e. Convenience stores 5. Open for seven days a week

(A) a-2, b-1, c-3, d-5, e-4

(B) a-2, b-3, c-1, d-5, e-4

(C) a-2, b-3, c-1, d-4, e-5

(D) a-2, b-3, c-4, d-1, e-5

Correct Answer

(C) a-2, b-3, c-1, d-4, e-5

[#154] The following statements relate to the functions of the marketing channel members. Indicate the statements being correct or incorrect. Statement I Channel members. do not gather information about potential and current customers, competitors and other actors and forces in the marketing environment. Statement II Channel members acquire the funds to finance inventories at different levels in the marketing channel.

(A) Both statements are correct

(B) Both statements are incorrect

(C) Statement I is correct while Statement II is incorrect

(D) Statement I is incorrect while Statement II is correct

Correct Answer

(D) Statement I is incorrect while Statement II is correct

[#155] The market process involves, which functions? 1. Buying 2. Transporting 3. Storing 4. Selling 5. Grading 6. Financing 7. Risk-bearing 8. Dividing

(A) 1, 3 and 4

(B) 1, 2, 3, 6 and 7

(C) Only 3

(D) All of these

Correct Answer

(D) All of these