Business Communication - Study Mode
[#81] The central appeal in a persuasive letter
Correct Answer
(D) all of the above
Explanation
Solution: The central appeal in a persuasive letter emphasizes on how the reader will benefit from the request, whether it is introduced early on in the message and is presented in you-viewpoint language.
[#82] Form letters are also known as
Correct Answer
(C) persuasive sales letters
Explanation
Solution: Form letters are also known as persuasive sales letters. A persuasive message occurs when a person attempts to convince an individual or group to take certain specific actions. The two types of persuasive messages in the workplace are sales and marketing, which are utilized to achieve organizational objectives.
[#83] Simplicity in writing means essentially
Correct Answer
(A) plainness
Explanation
Solution: Simplicity in writing means essentially plainness. It is the quality or state of being simple or plain and not complicated or difficult.
[#84] The primary goal of the beginning of a persuasive message is to
Correct Answer
(B) gain the reader's attention
Explanation
Solution: The primary goal of the beginning of a persuasive message is to gain the reader's attention. The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion. An argument is a reasoned opinion supported and explained by evidence.
[#85] Good business letters are characterized by the following personal quality of the writer
Correct Answer
(C) sincerity
Explanation
Solution: Good business letters are characterized by the sincerity personal quality of the writer. It is the quality or state of being sincere, genuine, honest and free of duplicity.