Advertising And Marketing Communication - Study Mode

[#101] With which film ended the silent era of Indian cinema?
Correct Answer

(C) Alam Ara

[#102] Match the following descriptions of advertising campaigns with relevant terms. List-I (Descriptions) List-II (Terms) a. Finding out product demand, competitors, etc. 1. Research b. Knowledge of prospect buyers 2. Know the target audience c. Evaluation of expenses on factors like media presentations, paper work etc. 3. Setting the budget d. Planning of colours, graphics etc to be used in advertisement 4. Deciding a proper theme
Correct Answer

(A) a-1, b-2, c-3, d-4

[#103] Match the following. List-I List-II a. Thomas J. Barratt 1. Les Crieries de Paris b. La Presse 2. Space broker c. Guillaume de la Villeneuve 3. Paid advertising d. Volney B. Palmer 4. Pears soap
Correct Answer

(D) a-4, b-3, c-1, d-2

[#104] Brand assets include
Correct Answer

(B) reputation, relevance and loyalty

[#105] Media strategy is making media decisions based on
Correct Answer

(B) understanding customers' wants and needs