Advertising And Marketing Communication - Study Mode

[#81] AIDA stands for
Correct Answer

(A) Attention, Interest, Desire and Action

[#82] . . . . . . . . is the most recent and effective medium of advertisement.
Correct Answer

(C) E-mails

[#83] Which Press Act gave Magistrate the power to issue summary actions?
Correct Answer

(C) The Indian Press Act, 1910

[#84] Every package tour becomes a success due to the coordination among and team spirit of the members of various travelagencies, hotel and resort owners. What would be the best strategy to build such a team?
Correct Answer

(C) Discuss problems across the table or through E-mail and find concrete solutions

[#85] Indentify the correct set of primary functions of advertising.
Correct Answer

(A) Creates demand, Increases sales, Affects seasonal fluctuations, Raises standard of living