Advertising And Marketing Communication - Study Mode

[#91] Media buying is a process of
Correct Answer

(A) advertising management

[#92] Who amongst the following, is not a part of the distribution channel?
Correct Answer

(D) Packaging firm

[#93] With the popularity of satellites, phone, ipod, etc usage of . . . . . . . . Becomes ineffective but in remote areas, it is considered as the fastest way to communicate with masses.
Correct Answer

(B) radio

[#94] 'Message research' is related to
Correct Answer

(C) copy testing technique

[#95] Media research is a part of
Correct Answer

(B) strategic advertising research