Marketing Management - Study Mode

Show All Answers

[#886] Assertion (A): Sales promotion has a strong impact on consumer behaviour in rural India. Reason (R): Rural people in India give utmost significance to sales promotion schemes.

(A) (A) is correct, but (R) is incorrect

(B) (A) is incorrect, but (R) is correct

(C) Both (A) and (R) are correct

(D) Both (A) and (R) are incorrect

Correct Answer

(A) (A) is correct, but (R) is incorrect

[#887] Which of the following is not an element of demographic segmentation?

(A) Family size

(B) Population density

(C) Income

(D) Religion

Correct Answer

(C) Income

[#888] Match the following. List-I List-II a. "Marketing mix is a pack of four sets of variables, namely product variables, price variables, promotion variables and place variables". 1. Wheeler b. "The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market." 2. Cundiff, Still and Govoni c. "Marketing is the managerial process by which products are matched with markets and through which transfers of ownership are affected." 3. McCarthy d. "Marketing is concerned with all the resources and activities involved in
the flow of goods and services from producer to consumer." 4. Philip Kotler

(A) a-2, b-4, c-1, d-3

(B) a-1, b-2, c-4, d-3

(C) a-4, b-3, c-1, d-2

(D) a-3, b-4, c-2, d-1

Correct Answer

(C) a-4, b-3, c-1, d-2

[#889] Find the true statement?

(A) Marketing is waste of the employee's time

(B) Marketing is not required in India due to its vast population

(C) Marketing involves additional work

(D) Marketing involves team work

Correct Answer

(D) Marketing involves team work

[#890] Translating the product idea or marketing message into an effective ad is termed

(A) motivation

(B) encoding

(C) decoding

(D) customer psychology

Correct Answer

(B) encoding