Marketing Management - Study Mode

Show All Answers

[#866] Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna even though the Kroger tuna costs Rs. 0.15 less per can. This is known as brand . . . . . . . .

(A) extension

(B) equity

(C) specialty

(D) service

Correct Answer

(B) equity

[#867] The firm is training and effectively motivating its customer-contact employees and supporting service people to work as a team to provide customer satisfaction. Which of the following terms can be used to describe this scenario?

(A) Double-up marketing

(B) Interactive marketing

(C) Service marketing

(D) Internal marketing

Correct Answer

(D) Internal marketing

[#868] Which of the following can be used by a company as a communication mix to reach the target customers? 1. Advertising 2. Sales promotion 3. Events and experiences 4. Public relations 5. Direct marketing 6. Personal selling

(A) 1, 2, 4 and 6

(B) 1, 2, 5 and 6

(C) 1, 2, 4, 5 and 6

(D) 1, 2, 3, 4, 5 and 6

Correct Answer

(D) 1, 2, 3, 4, 5 and 6

[#869] Which media is useful for Illiterate consumers?

(A) Print media

(B) Broadcast media

(C) Posters/Hoardings

(D) Transit means

Correct Answer

(B) Broadcast media

[#870] Most products in the marketplace are in the . . . . . . . . stage of the product life cycle.

(A) Maturity

(B) Decline

(C) Introduction

(D) Growth

Correct Answer

(A) Maturity