Marketing Management - Study Mode
[#576] Which of the following are three important criteria on which a firm should base its segmentation strategy decisions?
Correct Answer
(A) Measurable, substantial, differentiable
[#577] Match the items of the following two lists and indicate the correct answer. List-I List-II a. Trade channel discounts 1. Oligopoly pricing b. Tie-up sales 2. Locational price differentials c. Price being nonresponsive to changes in demand costs 3. Differential pricing d. Basing-point pricing 4. Product-line pricing
Correct Answer
(B) a-3, b-4, c-1, d-2
[#578] Positioning by emphasising the special attributes and benefits of the product is known as . . . . . . . .
Correct Answer
(A) positioning by product attributes and benefits
[#579] A tool for assessing the level of service quality based on the difference between user's expectations and the service experience delivered is
Correct Answer
(B) The service quality gap model
[#580] The marketing technique using social networking sites on the internet for promotion or advertising is called as
Correct Answer
(B) Viral marketing