Marketing Management - Study Mode

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[#571] Marketing functions described by Tousley, Clark and Clark are

(A) 5

(B) 7

(C) 8

(D) 10

Correct Answer

(C) 8

[#572] Match the following. List-I List-II a. "Marketing is the delivery of standard of living." 1. Peter F. Drucker b. "Marketing comprises both buying and selling activities." 2. Philip Kotler c. "Marketing is human activity directed at satisfying needs and wants through exchange process." 3. Paul Mazur d. "Marketing is a process, which converts a resource, distinct knowledge into a contribution of economic value in the market place." 4. Pyle

(A) a-4, b-3, c-1, d-2

(B) a-4, b-2, c-3, d-1

(C) a-3, b-4, c-2, d-1

(D) a-1, b-2, c-4, d-3

Correct Answer

(C) a-3, b-4, c-2, d-1

[#573] An airline working with a tour operator or a hotel group is an example of . . . . . . . . marketing.

(A) partnership

(B) viral

(C) guerilla

(D) morph

Correct Answer

(A) partnership

[#574] Which of the following is not the example of social networking sites?

(A) Facebook

(B) Twitter

(C) Instagram

(D) Amazon

Correct Answer

(D) Amazon

[#575] Under which strategy "Companies will enter the rural markets with a lot of skepticism, after being successful in the urban markets for a long time, they finally decides to enter rural markets?"

(A) A new entrant

(B) A mid entrant

(C) A late entrant

(D) None of the above

Correct Answer

(B) A mid entrant