Marketing - Study Mode

[#231] Which is the basic form of Innovation?
Correct Answer

(D) All of the above

[#232] Match the following: List-I (Thinkers) List-II (Role) a. Pyle 1. Marketing activities involved in the flow of goods and services, from production to consumption. b. Tousley and Clark 2. Marketing consists of those effects which effect transfers in the ownership of goods and services and which provide for physical distribution. c. Huegy and Mitchell 3. Marketing is the economic process by means by means of which goods and services are exchanged and their values determined in terms of money price. d. Edward and 4. Marketing comprises both buying and selling activities.
Correct Answer

(B) a-4, b-2, c-1, d-3

[#233] Marketing research does not normally
Correct Answer

(B) Provide a continuous source of information

[#234] Which is not a form of Internet Marketing?
Correct Answer

(D) Product Mix and Branding

[#235] In addition to attracting new customers and creating transactions, the goal of marketing is to . . . . . . . . customers and grow their business
Correct Answer

(D) retain