Marketing - Study Mode
[#226] Rising promotion costs and shrinking profit margins are the result of . . . . . . . .
Correct Answer
(D) heightened competition
[#227] Consider the following statements related to different stages of PLC and choose the correct answer: a. Introduction 1. A period of slow sales growth and low profit b. Introduction 2. A period of slow sales growth and non-existent profit c. Growth 3. A period of rapid market acceptance and substantial profit improvement d. Growth 4. A period of rapid market acceptance and slow profit improvement e. Decline 5. Sates show a downward drift and profits stabilise f. Decline 6. Sales show a downward drift and profits erode
Correct Answer
(B) 2, 3 and 6
[#228] Statement (A): The marketing concept is a philosophy of business states that the consumer's want satisfaction is the economic and social justification of a company's existence, consequently all company activities in production, engineering and finance, as well as in marketing, must be devoted to, first determining what the customer's wants are end thus satisfying their wants while still making a reasonable profit. Statement (B): Above statement refereed by Station. Statement (C): Above statement is related with marketing concept. Statement (D): Statement A has been defined under the book of fundamental of marketing.
Correct Answer
(D) Only Statement A is true
[#229] Which of the following reflects the marketing concept philosophy?
Correct Answer
(D) "We don't have a marketing department,
we have a customer department."
[#230] In which of the following production and distribution are clubber under ownership?
Correct Answer
(B) Corporate VMS