Introduction To Mass Communication And Journalism - Study Mode

[#231] What do you understand by GRPs ?
Correct Answer

(B) The number of advertising insertions in one campaign

[#232] Points included in the coverage of any game are
Correct Answer

(D) all the above

[#233] The textuality of television is considered as
Correct Answer

(D) Inter-textual

[#234] When was the uses and gratification first introduced and by whom?
Correct Answer

(A) Ehity Katz in 1959

[#235] Who presented the Mathematical model of communication?
Correct Answer

(C) Shannon and Weaver