Introduction To Mass Communication And Journalism - Practice Test

(A) a-1, b-4, c-3, d-2

(B) a-2, b-1, c-4, d-3

(C) a-3, b-2, c-4, d-1

(D) a-4, b-3, c-1, d-2

(B) a-2, b-1, c-4, d-3

(A) conducting marketing campaigns

(B) advertising products and services

(C) gathering news and information

(D) none of the above

(D) none of the above

(A) Costs come down as the messages are sent through the same vehicle, it is a commercial decision

(B) The audience needs to be informed about the product, scenario or concept time and again, lest they should forget it altogether

(C) Repeated advertisements create an image of the media in the minds of the targeted audience

(D) Messages must be repeated, else what the advertising firms and TV/Radio stations would sit idle

(B) The audience needs to be informed about the product, scenario or concept time and again, lest they should forget it altogether

(A) Noise

(B) Feedback

(C) Content message

(D) Medium of communication

(B) Feedback

(A) select TV channels of their choice

(B) interact with TV channels through the set-up boxes

(C) cut down the costs of television viewing

(D) none of these

(A) select TV channels of their choice

Introduction To Mass Communication And Journalism - Study Mode