Introduction To Mass Communication And Journalism - Study Mode
[#201] Reach and frequency of an advertisement is calculated by studying the targeted audience over a period of
Correct Answer
(B) 4 weeks
[#202] The ability to access, analyse, evaluate and communicate media messages is known as
Correct Answer
(D) media literacy
[#203] . . . . . . . . states that media should exist primarily for the audience.
Correct Answer
(C) Democratic participant media theory
[#204] Match the year with the name of the newspaper launched in USA in that year. List-I (Year) List-II (Name of Newspaper launched) a. 1690 1. Pennsylvania Evening Post b. 1704 2. Public Occurrences c. 1783 3. The New York Time d. 1851 4. The Boston News letter
Correct Answer
(D) a-2, b-4, c-1, d-3
[#205] The non-probability technique used in Survey research is
Correct Answer
(D) all the above