Ecommerce - Study Mode

[#126] Which of the following is a measure of the percentage of purchasers who return to a Web site within a year?
Correct Answer

(A) loyalty

Explanation

Solution: Loyalty is a measure of the percentage of purchasers who return to a Web site within a year.

[#127] All of the following are metrics for e-mail campaigns except _________.
Correct Answer

(D) cart conversion rate

Explanation

Solution: All of the following are metrics for e-mail campaigns except cart conversion rate. The conversion rate is the number of conversions divided by the total number of visitors.

[#128] Which is a function of ERP?
Correct Answer

(D) all of the above

Explanation

Solution: The function of ERP are Warehousing, sales and scheduling.

[#129] As consumers become more accustomed to new online advertising formats, click-through rates tend to _______.
Correct Answer

(B) decrease

Explanation

Solution: As consumers become more accustomed to new online advertising formats, click-through rates tend to decrease.

[#130] Which of the following is the primary characteristic of an intranet?
Correct Answer

(C) People outside the organization can't access it

Explanation

Solution: People outside the organization can't access it is the primary characteristic of an intranet.