Communication And Media Research - Study Mode
[#151] Which of the following does not apply to qualitative research?
Correct Answer
(C) Ends with a statistical report
[#152] Match the following. List-I List-II a. Broadcast media 1. Electronic media b. Magazine 2. Print media c. Bill boards 3. Outdoor media d. Public relations 4. Press conferences
Correct Answer
(B) a-1, b-2, c-3, d-4
[#153] In which country did the concept of 'Ombudsman' originate?
Correct Answer
(C) Sweden
[#154] Statistical method for identifying groups of abilities or behaviours or traits that are related to one another is termed as
Correct Answer
(D) multiple correlation
[#155] Which of the following is not a function of advertising?
Correct Answer
(C) Understanding the buying capacity of the customer