Communication And Media Research - Study Mode
[#141] According to R. Cialdini, if you are not sure how to behave, you would seek guidance of those who are around you. This principle is called
Correct Answer
(A) The Principle of Social Proof
[#142] In the parlance of communication research in India, TV started making an impact on the mass audience during the
Correct Answer
(C) early eighties
[#143] Which of the following is true of test retest reliability?
Correct Answer
(B) The test will produce consistent results
[#144] According to researchers and the studies conducted by the IIMC, ratio lost ground to TV. What would be the reson of decline in the number of radio audience?
Correct Answer
(B) TV as an audio-visual medium was able to impinge upon the audio-visual sense of the audiunces whereas radio was only an aural medium
[#145] Consider the statements given below and select the correct statement (s) 1. Exploratory Data Analysis (EDA) focuses on discovering new features in the data. 2. Confirmatory Data Analysis (CDA) focuses on Confiraming or falsifying existing hypothesis.
Correct Answer
(C) Both A and B