Communication And Media Research - Study Mode

[#66] What is canalising?
Correct Answer

(B) The message can succeed if it slightly modifies, values and objectives of the targeted audiences

[#67] Which among the following is/are the characteristics of research?
Correct Answer

(D) None of the above

[#68] What does the term NC-17 mean?
Correct Answer

(B) No child below the age of 17 years is allowed to watch this movie

[#69] Match the following. List-I List-II a. Media research 1. Primary data b. Marketing 2. Study of customers as a segment c. Data of the RNI 3. A kind of material data d. Market research 4. Study of broadcast audience
Correct Answer

(D) a-4, b-3, c-1, d-2

[#70] The 'Public Society of India' was set up in the year of
Correct Answer

(B) 1926