Communication And Media Research - Study Mode

[#61] Research can be used in the fields of . . . . . . . .
Correct Answer

(D) all of these

[#62] Area (cluster) sampling technique is used when
Correct Answer

(D) A and C

[#63] Marketing and advertising have a . . . . . . . . relation.
Correct Answer

(A) interlinked

[#64] Which scale has an absolute zero at the point of origin?
Correct Answer

(D) Ratio scale

[#65] The following is List I , which gives the names of some concepts. Along with List I , is List II , that gives those concepts III nutshell. Match List I with List II . List-I List-II a. Media research 1. Primary data b. Marketing 2. Study of customers as a segment c. Data of the RNI 3. A kind of material data d. Market Research 4. Study of broadcast audience
Correct Answer

(C) a-3, b-1, c-1, d-3