Advertising And Marketing Communication - Study Mode
[#236] The features of the product have some advantages, which deliver some benefits to the customer. This concept is better known as the
Correct Answer
(C) FAB
[#237] Rajeev Kapoor is a chef in a new downtown restaurant, He has sent out press releases to the major local media and has invited food critics to dine in his restaurant. Rajeev is engaging in
Correct Answer
(A) public relations
[#238] Advertising creates employment, as it increases the volume of sales and . . . . . . . .
Correct Answer
(A) production
[#239] Match the following List-I with List-II List-I (News paper) List-II (Journalists) a. Sandhya 1. Aurobindo Ghose b. Jugantar 2. B. B. Upadhayaya c. Bande Matram 3. B. N. Dutt
Correct Answer
(C) a-2, b-3, c-1
[#240] The IT industry is basically
Correct Answer
(B) service-based