Advertising And Marketing Communication - Study Mode

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[#221] Match the following descriptions with criteria of media strategy. List-I (Descriptions) List-II (Criteria) a. Concept of aligning communication activity to coincide with peak potential consumer exposure times 1. Reach and frequency b. Decision to have a certain message seen or heard and exposing it time and again 2. Scheduling c. Careful management of effective relationship between media campaign and the cost involved 3. Creative aspects and mood d. Considering different mediums for communications while developing a campaign 4. Budget considerations

(A) a-1, b-2, c-3, d-4

(B) a-4, b-3, c-2, d-1

(C) a-2, b-1, c-4, d-3

(D) a-3, b-4, c-1, d-2

Correct Answer

(C) a-2, b-1, c-4, d-3

[#222] Match the following terms with their descriptions. List-I (Terms) List-II (Descriptions) a. Creativity 1. Plays a major role in creating beautiful, attractive and eye-catching advertisements. b. Language 2. One of the most important intertextualities which are displayed in advertisement c. Translation 3. The soul of advertising and branding d. Beautification of language 4. The art of rendering another and easy to understand form of deception

(A) a-1, b-2, c-3, d-4

(B) a-4, b-3, c-2, d-1

(C) a-2, b-4, c-1, d-3

(D) a-3, b-1, c-4, d-2

Correct Answer

(D) a-3, b-1, c-4, d-2

[#223] Marketing and advertising have a . . . . . . . . relation.

(A) interlinked

(B) adverse

(C) immediate

(D) none of these

Correct Answer

(A) interlinked

[#224] In which year was the Film Federation of India formed?

(A) 1950

(B) 1951

(C) 1952

(D) 1953

Correct Answer

(B) 1951

[#225] Advertisement through radio was very popular till the middle of last century because of . . . . . . . .

(A) its effectiveness

(B) more popular than newspaper

(C) mass reach

(D) cost of advertisement

Correct Answer

(C) mass reach