Advertising And Marketing Communication - Study Mode
[#166] In the production concept, the emphasis is on producing
Correct Answer
(B) large volumes of goods without giving any consideration to quality
[#167] World's first News paper "Acta Diusna" was belonged to which country'?
Correct Answer
(D) Rome
[#168] Arrange the following stages of a media plan in correct chronological order. 1. Evaluation and follow-up 2. Media strategy development and implementation 3. Establishment of media objectives 4. Market analysis
Correct Answer
(B) 4, 3, 2, 1
[#169] . . . . . . . . includes two visual signs of a brand i.e. its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brands' identity.
Correct Answer
(C) Brand symbol
[#170] "Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person". Who stated this?
Correct Answer
(D) American Marketing Association