Public Relations And Corporate Communication - Study Mode

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[#41] Andreas Schwarz suggested to apply Kelley's . . . . . . . . more consistently in crisis communication to better explain the emergence and perception of casual attributions in crisis situations.

(A) Situational Crisis Communication Theory

(B) Image Repair theory

(C) Integrated Crisis Mapping Model

(D) Co-variation Principle

Correct Answer

(D) Co-variation Principle

[#42] Which process ensures a liaison between an organisation and outside bodies?

(A) Public relations

(B) Corporate communication

(C) Media

(D) Company management

Correct Answer

(B) Corporate communication

[#43] Corporate public relations deals with

(A) the whole organisation

(B) goods and services

(C) profits and payments

(D) publicity and propaganda

Correct Answer

(A) the whole organisation

[#44] A few intents of various provisions code of conduct under PRSA are given below. 1. To promote respect and fair competition among public relations professionals. 2. To aid informed decision making. 3. To build trust with the public by revealing all information for responsible decision making. 4. To serve the public interest by providing the widest choice of practitioner options. Which of these intents is/are exhibited by PRSA code provisions of conduct i.e. Competition?

(A) 1 and 2

(B) 2 and 3

(C) only 1

(D) 1 and 4

Correct Answer

(B) 2 and 3

[#45] The profession of public relations has evolved from

(A) news supply

(B) advertising

(C) personal selling

(D) press agentry

Correct Answer

(A) news supply