Public Relations And Corporate Communication - Study Mode

[#91] Sponsorship is essentially a . . . . . . . . Communications tool.
Correct Answer

(C) secondary

[#92] Who, in 2001, defined IPR as 'The planned and organised effort of a company, institution or government to establish mutually beneficial relations with the public of other nations?
Correct Answer

(D) Wilcox

[#93] Organisational leadership often does not understand that in the absence of adequate internal and external communications: 1. Operational response will break down. 2. The impact to the financial and reputational bottom line will scale new peaks of success. 3. The company will scale new peaks of success. 4. The employees will feel safe and secure. Which of the above given justify/ies the given statement?
Correct Answer

(A) 1 and 2

[#94] Which of the following is not a true characteristic of corporate communication?
Correct Answer

(C) It is a source of fake or prejudiced information

[#95] Which of the following facts/statements is not true for public relations?
Correct Answer

(B) It protects the interests of the goverment