Marketing Management - Study Mode
[#106] Match the following. List-I List-II a. Grading 1. Facilitates selling b. Packaging 2. Naming the product for identification and distinguishing it from others c. Branding 3. Art of informing customers d. Advertising 4. Classification, wins more confidence of customers
Correct Answer
(A) a-4, b-1, b-2, d-3
[#107] Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue. Statement (II): Marketing is messages or actions that cause messages or actions.
Correct Answer
(C) (I) and (II) both are correct
[#108] Which of the following is a strategy to use a successful brand name to launch a new or modified product in a new category?
Correct Answer
(C) Brand extension
[#109] Out of following which is not the basis of market segmentation?
Correct Answer
(D) Price segmentation
[#110] Which of the following focus-linked strategies is used by firms to serve the needs of customers?
Correct Answer
(A) Buyers group