Marketing Management - Study Mode

Show All Answers

[#951] Launching a product in a small part of the market is called:

(A) Competitive response

(B) Competitive analysis

(C) Test marketing

(D) None of these

Correct Answer

(C) Test marketing

[#952] Markets which are organized and regulated by statutory measure are:

(A) Regulated markets

(B) Unregulated markets

(C) World market

(D) None of these

Correct Answer

(A) Regulated markets

[#953] Which of the following are the people who purchase new products almost as soon as the products reach the market?

(A) Innovators

(B) Late majority

(C) Early majority

(D) Late adopters

Correct Answer

(A) Innovators

[#954] Match the following in the term of Strategies with Examples : List-I (Strategies) List-II (Examples) a. Differential pricing 1. Customer lounges to sit in while waiting for a table at service centres etc. b. Complimentary service 2. Breakfast service by McDonald's and mini vacation and weekends by hotels c. Reservation system 3. Low prices for early and evening movies, weekend discounts for car parking rentals d. Non-peak demand cultivation 4. Airlines, hotels and physicians employ extensively

(A) a-1, b-3, c-2, d-4

(B) a-4, b-2, c-1, d-3

(C) a-2, b-1, c-4, d-3

(D) a-3, b-1, c-4, d-2

Correct Answer

(D) a-3, b-1, c-4, d-2

[#955] . . . . . . . . can be defined as convergence of branding, information dissemination and sales transactions all in one place.

(A) E-advertising

(B) E-branding

(C) E-commerce

(D) E-marketing

Correct Answer

(A) E-advertising