Marketing Management - Study Mode
[#916] The requisite of segmentation, which is different on 4 Ps and programme is
Correct Answer
(C) differentiable
[#917] Choosing a price based upon its short-term effect on current profit, cash flow, or return on investment reflects which of the following pricing objectives?
Correct Answer
(A) current profit maximization
[#918] Arrange the following elements of marketing in their correct order. 1. Planning 2. Strategy 3. Tactics 4. Research
Correct Answer
(B) 4, 2, 1, 3
Explanation
Solution: The correct order for the elements of marketing is: 1. Research – Conducting research is the first step to gather information and insights. 2. Strategy – Based on research findings, the next step is to develop a strategy. 3. Planning – Planning involves creating detailed plans to implement the strategy. 4. Tactics – Finally, tactics are the specific actions taken to execute the plan. Therefore, the correct order is 4, 2, 1, 3 .
[#919] The most important function of an entrepreneur is to
Correct Answer
(A) Innovation
[#920] In this stage of business cycle, employment rate is high, interest rates are low, inflation is low and income is high.
Correct Answer
(A) Growth/prosperity